User experience (UX) is important to both SEO and search engine algorithms.

User Experience

website's structure

A website’s structure is a critical component in creating a site that is both user friendly and search engine friendly. A well-planned site makes for an excellent experience that converts visitors into customers, and a solid structure will help you unlock more SEO traffic.

Site architecture

Site architecture directly influences how Google shows results in search. Using a structure that showcases the most important pages and subpages first will improve their search ranking. A hierarchical structure is one of the most common types of site architecture, a tree like structure that moves from general pages to more specific ones.

online newspapers

Another type of site structure is a matrix structure, which is commonly used for online newspapers and other websites that have a lot of user-generated content. While there are some technical limitations to these structures, they can be a great way to make it easier for users to find what they looking for and ensure your SEO is in tip-top shape. This can lead to higher conversion rates and more revenue for your business.

site structure

A good website structure enables users to navigate intuitively, guiding them toward an intended goal. It also helps search engines understand and differentiate between your pages.
Its important to have a clear hierarchy for your website, so that visitors can find what they are looking for quickly and easily. It also helps search engines crawl your site more effectively and efficiently.
A site structure that is too shallow or too deep can frustrate users and confuse search engines. Its best to maintain a balance between depth and breadth for the best SEO performance.


Search engines use automated software applications (referred to as crawlers or spiders) to scour the Web, following links from page to page and site to site. The information gathered by these spiders is used to create an index of the Web and provide relevant search results for queries. Content categorized into topical categories and linked to related pages helps search engines recognize your content as an expert in that field. This is known as topical SEO, and it can be an effective way to boost your rankings on search engine results pages.


Backlinks are a key metric of search engine optimization (SEO). They tell search engines that your content is valuable and that it should be ranked higher for certain keywords. The best backlinks come from reputable sites with relevant content. They’re a win win situation for both the website that provides the link and your site. Authority is a key component of SEO, and is determined by many factors. Domain and page authority are two of the most important.


A well-organized site structure helps you group your pages by topic and effectively distribute link authority throughout the hierarchy. This ensures that users and search engines can find the right content quickly and easily. One of the easiest ways to create a backlink is by leaving a comment on a high quality blog article. This is a great way to gain attention for your brand and get traffic to your site. It important to understand that both of these metrics are a good measure of how well your site will perform in search engines. They are perfect, but they are a good place to start when trying to improve your website.